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RESEARCH REPORTApril 2026

Florida Roofing AI Visibility Study

BBB is the #1 citation source for roofers. No other industry depends on it this heavily.

Last updated: April 2026

1,981

Businesses Analyzed

5

AI Platforms Tested

10

Florida Metros

745

AI Queries Tested

Study scope

745

AI queries tested

Across 5 roofing specialties: roofer, roof repair, roof replacement, storm damage roofer, commercial roofer

10

Florida metro areas

Miami, Tampa, Orlando, Jacksonville, Ft. Lauderdale, West Palm Beach, Naples, Sarasota, Tallahassee, St. Pete

5

AI platforms tested

Claude, ChatGPT, Gemini, Perplexity, Google AI Overviews

15

Queries per city/specialty

3 query types per specialty across 5 platforms: best in city, need a provider, top rated with reviews

Key findings

Executive summary from the full report. No email required.

  • AI names roofers 73.6% of the time. Nearly three out of four queries returned specific local roofing business names. AI is actively recommending roofers across Florida.
  • But 97.2% appear on just one platform. Of the 1,981 roofers named across all queries, almost none appeared on more than one AI tool. The worst fragmentation of any Florida industry we've studied.
  • Zero roofers made all five platforms. Not a single roofing business appeared on Claude, ChatGPT, Gemini, Perplexity, and Google AI Overviews. There is no dominant player in AI roofing recommendations.
  • BBB is the #1 source, not Angi. BBB was cited in 272 queries, far ahead of Angi (170) and Yelp (160). Roofing has more trust and scam concerns, making BBB accreditation a stronger AI signal than in other trades.
  • Storm damage roofer triggers Google AIO most. Google AI Overviews generated answers for 20% of storm damage roofer queries, the highest of any specialty. Hurricane-related searches get more AI attention.
  • Orlando dominates at 88%. Orlando leads all cities at 88% A-Response Rate, likely driven by hurricane and storm search patterns. Sarasota trails at 65.8%.
  • Perplexity + Claude agree most at 15.9%. The highest platform overlap of any Florida study. Both use web search and find similar roofing businesses, but still disagree 84% of the time.
  • Independents own 95.7% of recommendations. Franchise brands like Mighty Dog Roofing and Storm Guard barely register. Independent roofers dominate AI results across every Florida metro.

Platform comparison

How often each AI platform named specific local dental practices (A-response rate).

ChatGPT100%

149/149 queries returned local practice names

Gemini100%

149/149 queries returned local practice names

Claude98.6%

146/148 queries returned local practice names

Perplexity55.7%

83/149 queries returned local practice names

Google AIO14%

21/150 queries returned local practice names

The bottom line

Every AI platform recommends completely different roofers. 97.2% of businesses only appear on a single platform, the worst fragmentation of any industry we've studied. BBB matters more for roofing than any other trade. And storm damage searches are where Google AI Overviews actually shows up.

Cite this research

Valero, A. (April 2026). Florida Roofing AI Visibility Study. Local Vitals. getlocalvitals.com/research/florida-roofing-ai-visibility

This research is published under CC BY-NC 4.0. You may cite and reference this data with attribution.

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The complete study with city-by-city breakdowns, specialty analysis, platform deep dives, DSO vs. independent data, and the full cross-platform fragmentation analysis.

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About this study

745 queries were run across Claude (with web search), ChatGPT (GPT-4o with search), Gemini, Perplexity, and Google AI Overviews during April 2026. Queries covered 10 Florida metro areas and 5 roofing specialties. Every response was coded by type (local business named, general advice, franchise only, platform referral, or not triggered). No sponsored placements or paid tools were used. Full methodology is included in the report.

Questions about the data or methodology: hello@getlocalvitals.com

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