Customers skip straight to ChatGPT, Perplexity, and Google's AI when they need a plumber fast. These tools don't show a list of results. They pick a few names and recommend them. We check whether your business is one of them — and what's keeping you out if it's not.
Customers still Google you, but now they also ask AI for recommendations. These tools don't show ads or listings. They pick 3-4 businesses and recommend them by name. If yours isn't one of them, you never had a chance.
6 in 10
Google searches now show an AI answer before traditional results. If your business isn't in that answer, you're invisible to the majority of searches.
We tested 600 AI queries for plumbing services across Florida. 88% of the time, AI tools recommended a plumber by name. If your business isn't showing up, customers are calling whoever AI picks instead.
ChatGPT, Google AI, Perplexity, and Claude each have their own idea of who the best plumber is. 95% of plumbers appeared on only one of the four platforms we tested. Being visible on one means nothing if you're invisible on the other three.
Wrong categories, missing services, stale photos, no posts. Google only matches you to searches based on what your profile says you do. Most plumbing businesses have gaps they've never looked at.
Angi was the top citation source in our study, appearing in 30% of AI plumbing queries. If your Angi listing is incomplete, outdated, or missing entirely, AI tools are pulling that weak data into their recommendations.
88%
of AI queries named a specific plumber
95%
of plumbers appeared on only 1 of 4 AI platforms
0%
of plumbers appeared on all four AI platforms
600
AI queries tested across Florida
We asked: “best plumber near me for emergency leak repair”
ChatGPT
Recommended 3 plumbing businesses with descriptions pulled from directories and review sites.
Google AI
Pulled from Google Business Profile data. Businesses without complete profiles were excluded.
Perplexity
Had the lowest recommendation rate of the four platforms at 53.3%. Cited Angi and HomeAdvisor listings heavily.
90 seconds. Your business info, services, market, and goals. We ask the right questions so nothing gets missed.
Your visibility gets audited across 3 layers and 21 checkpoints: AI search presence, Google Business Profile, reviews, content, machine readability, and conversion paths. You get a single Vitals Score.
A prioritized action plan, ranked by impact. Not vague recommendations: specific fixes with exactly what to do, in what order, and why it matters for your business.
Most businesses need someone to actually do the work. We offer a 90-day sprint that implements everything in the report and builds a content engine that compounds.
We audit your plumbing business across 3 layers and 21 checkpoints. Here's what we check.
We ask ChatGPT, Claude, Perplexity, and Google's AI to recommend a business like yours. If they don't say your name, we show you why and how to fix it.
Google only shows your business for what your categories say you do. We compare yours to competitors and find what's wrong or missing.
750 characters to convince someone to call you. Most businesses waste it. We show you what top competitors say and help you say it better.
If someone searches for a specific service you offer and it's not listed on your profile, Google won't match you. We find the gaps.
We don't just count reviews. We compare how fast you're getting new ones vs. competitors and tell you exactly how many you need per month.
We tell you exactly how many reviews separate you from the #1 competitor in your area and how long it'll take to catch them.
The words in your reviews affect where you rank. We analyze what customers mention and whether it's helping or hurting you.
Every reply is a chance to add keywords Google notices. We check if you're responding and show you how to do it strategically.
Google lets you post updates, offers, and tips directly on your profile. Almost nobody does it. We show you how to use it to stay ahead.
Businesses with photos get 42% more requests for directions. We compare your photos to competitors and tell you exactly what to add.
We check whether your website gives Google and AI the structured info they need to understand what you do, where you do it, and what customers think of you.
Are your services listed in a way machines can read, or buried in paragraph text? Structured services get matched to searches. Paragraphs don't.
We check whether your service areas are defined in a format that Google and AI tools can parse and match to searcher locations.
Your name, address, and phone number need to match everywhere. We check your GBP, website, and top directories for mismatches.
If search engines can't find your pages, they can't rank them. We check your XML sitemap and make sure key pages are discoverable.
Can a visitor get from your homepage to any service page in two clicks? We check the paths that matter for both humans and search engines.
When AI tools look for pricing info, can they find yours? Accessible pricing builds trust with both customers and algorithms.
Can a customer book or schedule from your website without friction? We test whether your booking link is accessible and functional.
On mobile, calling you should take one tap. We check whether your phone number is clickable and prominent on every page.
From service page to contact form, there should be no dead ends. We walk the full path a customer takes and flag every gap.
We check whether an AI assistant could actually contact you or book a service on a customer's behalf, or if something on your site blocks it.
Whether you want to know where you stand or need someone to fix it, we have a plan for your business.
Know exactly where you stand and what to fix.
We do the work. You get the results.
Keep the momentum after your Sprint.
Download our free guide: AI in 5 Minutes. Learn how Siri, ChatGPT, and Google’s AI decide which businesses to recommend, and 3 things you can check about yours right now.
April 2026
2026-04-04
2026-04-05
2026-04-01