Patients are asking ChatGPT, Perplexity, and Google's AI who to call for eye care. We tested 627 queries across Florida and found the lowest AI response rate of any industry we've studied. We check whether AI tools know your practice exists, whether search engines can read your site, and whether patients can actually book with you.
We tested 627 AI queries for eye care services across Florida. In 30% of those searches, AI tools returned no recommendation at all. Not a competitor. No one. And when AI does recommend a practice, it almost never comes from a Google search — it comes from two directories. If your practice isn't on Healthgrades and Zocdoc, you're invisible to most AI tools that handle eye care queries.
6 in 10
Google searches now show an AI answer before traditional results. If your practice isn't in that answer, you're invisible to the majority of searches.
In our Florida study, only 69.7% of AI queries for eye care services returned a named practice. That means nearly 1 in 3 patients who asks AI for an eye doctor gets nothing. No recommendation, no direction, no name. They're left to search on their own — and whoever they find next wins.
Healthgrades and Zocdoc together drove 59% of AI citations for eye care practices in our study. That's not a diverse presence across the web — that's two gatekeepers. If your practice profile on either is incomplete, outdated, or missing, AI tools treat you as if you don't exist.
Google's AI Overview appeared in only 4% of eye care queries — the lowest rate of any industry we tested. That means the usual playbook of optimizing your Google Business Profile gets you far less lift here. Patients who find you through AI are coming from other sources entirely.
98% of eye care practices in our study appeared on only one AI platform. ChatGPT and Gemini had zero overlap — not a single practice appeared in both. Visibility on one tool doesn't carry over. Each platform has its own idea of who to recommend, and most practices haven't figured out how to show up on any of them consistently.
70%
of AI queries named a specific eye care practice
98%
of practices appeared on only 1 AI platform
4%
of Google searches triggered an AI Overview for eye care
627
AI queries tested across Florida
We asked: “best eye doctor near me accepting new patients”
ChatGPT
Pulled primarily from Healthgrades and Zocdoc. Practices without complete directory profiles were frequently excluded entirely.
Google AI
AI Overview triggered in only 4% of eye care queries. Most searches returned standard results with no AI recommendation.
Perplexity
Cited directory listings and review sites. Independent practices without strong directory presence were invisible in results.
90 seconds. Your practice info, specialties, market, and goals. We ask the right questions so nothing gets missed.
Your visibility gets audited across 3 layers and 21 checkpoints: AI search presence, Google Business Profile, reviews, content, machine readability, and conversion paths. You get a single Vitals Score.
A prioritized action plan, ranked by impact. Not vague recommendations: specific fixes with exactly what to do, in what order, and why it matters for your practice.
Most practices need someone to actually do the work. We offer a 90-day sprint that implements everything in the report and builds a content engine that compounds.
We audit your eye care practice across 3 layers and 21 checkpoints. Here's what we check.
We ask ChatGPT, Claude, Perplexity, and Google's AI to recommend a business like yours. If they don't say your name, we show you why and how to fix it.
Google only shows your business for what your categories say you do. We compare yours to competitors and find what's wrong or missing.
750 characters to convince someone to call you. Most businesses waste it. We show you what top competitors say and help you say it better.
If someone searches for a specific service you offer and it's not listed on your profile, Google won't match you. We find the gaps.
We don't just count reviews. We compare how fast you're getting new ones vs. competitors and tell you exactly how many you need per month.
We tell you exactly how many reviews separate you from the #1 competitor in your area and how long it'll take to catch them.
The words in your reviews affect where you rank. We analyze what customers mention and whether it's helping or hurting you.
Every reply is a chance to add keywords Google notices. We check if you're responding and show you how to do it strategically.
Google lets you post updates, offers, and tips directly on your profile. Almost nobody does it. We show you how to use it to stay ahead.
Businesses with photos get 42% more requests for directions. We compare your photos to competitors and tell you exactly what to add.
We check whether your website gives Google and AI the structured info they need to understand what you do, where you do it, and what customers think of you.
Are your services listed in a way machines can read, or buried in paragraph text? Structured services get matched to searches. Paragraphs don't.
We check whether your service areas are defined in a format that Google and AI tools can parse and match to searcher locations.
Your name, address, and phone number need to match everywhere. We check your GBP, website, and top directories for mismatches.
If search engines can't find your pages, they can't rank them. We check your XML sitemap and make sure key pages are discoverable.
Can a visitor get from your homepage to any service page in two clicks? We check the paths that matter for both humans and search engines.
When AI tools look for pricing info, can they find yours? Accessible pricing builds trust with both customers and algorithms.
Can a customer book or schedule from your website without friction? We test whether your booking link is accessible and functional.
On mobile, calling you should take one tap. We check whether your phone number is clickable and prominent on every page.
From service page to contact form, there should be no dead ends. We walk the full path a customer takes and flag every gap.
We check whether an AI assistant could actually contact you or book a service on a customer's behalf, or if something on your site blocks it.
Whether you want to know where you stand or need someone to fix it, we have a plan for your practice.
Know exactly where you stand and what to fix.
We do the work. You get the results.
Keep the momentum after your Sprint.
Download our free guide: AI in 5 Minutes. Learn how Siri, ChatGPT, and Google’s AI decide which businesses to recommend, and 3 things you can check about yours right now.
April 2026
2026-04-05
2026-04-05
2026-04-01