Homeowners dealing with storm damage, leaks, or aging roofs are asking ChatGPT and Google's AI who to call. These tools pick a handful of companies and recommend them by name. We check whether yours is one of them, whether your citations hold up, and whether homeowners can actually reach you when it matters.
Homeowners still Google you, but after a storm or when a leak shows up, they're also asking AI for fast answers. AI tools don't scroll through listings. They name 2-3 companies and stop. If your business isn't in that short list, you're not getting the call.
6 in 10
Google searches now show an AI answer before traditional results. If your business isn't in that answer, you're invisible to the majority of searches.
97% of roofing businesses appeared on only one of the five AI platforms we tested. That means showing up on ChatGPT tells you almost nothing about whether you show up on Google AI, Perplexity, or Claude. Most roofers are visible somewhere and invisible everywhere else.
BBB was the number one citation source for roofing businesses in our study, with 272 citations found. If your BBB listing is incomplete, outdated, or missing, AI tools have less to pull from when deciding whether to recommend you. Most roofers have no idea this is happening.
Homeowners searching after a storm use different language: insurance claims, emergency repairs, storm damage, wind and hail. AI tools often don't connect those searches to local roofing businesses. If your business isn't described in those terms across your listings and site, you're invisible at the exact moment demand spikes.
Google's AI Overviews triggered for only 14% of roofing queries in our study. That's the lowest trigger rate of any industry we tested. When it does show up, the businesses listed have a significant edge. Most roofers don't know whether they're in those results or not.
74%
of AI queries named a specific roofing company
97%
of roofers appeared on only 1 AI platform
272
BBB citations found — the #1 source for roofing
745
AI queries tested across Florida
We asked: “best roofer near me for storm damage repair”
ChatGPT
Named 2-3 local roofing companies with descriptions pulled from their websites and citation sources. Businesses without strong web presence were not included.
Google AI
Triggered on only 14% of roofing queries. When it did appear, results pulled from Google Business Profile data and high-authority directory listings.
Perplexity
Cited BBB, HomeAdvisor, and contractor directories. Businesses missing from these sources were skipped entirely.
90 seconds. Your business info, service area, and what you specialize in. We ask the right questions so nothing gets missed.
Your visibility gets audited across 3 layers and 21 checkpoints: AI search presence, Google Business Profile, reviews, content, machine readability, and conversion paths. You get a single Vitals Score.
A prioritized action plan, ranked by impact. Not vague recommendations: specific fixes with exactly what to do, in what order, and why it matters for your business.
Most businesses need someone to actually do the work. We offer a 90-day sprint that implements everything in the report and builds a citation and content foundation that compounds.
We audit your roofing business across 3 layers and 21 checkpoints. Here's what we check.
We ask ChatGPT, Claude, Perplexity, and Google's AI to recommend a business like yours. If they don't say your name, we show you why and how to fix it.
Google only shows your business for what your categories say you do. We compare yours to competitors and find what's wrong or missing.
750 characters to convince someone to call you. Most businesses waste it. We show you what top competitors say and help you say it better.
If someone searches for a specific service you offer and it's not listed on your profile, Google won't match you. We find the gaps.
We don't just count reviews. We compare how fast you're getting new ones vs. competitors and tell you exactly how many you need per month.
We tell you exactly how many reviews separate you from the #1 competitor in your area and how long it'll take to catch them.
The words in your reviews affect where you rank. We analyze what customers mention and whether it's helping or hurting you.
Every reply is a chance to add keywords Google notices. We check if you're responding and show you how to do it strategically.
Google lets you post updates, offers, and tips directly on your profile. Almost nobody does it. We show you how to use it to stay ahead.
Businesses with photos get 42% more requests for directions. We compare your photos to competitors and tell you exactly what to add.
We check whether your website gives Google and AI the structured info they need to understand what you do, where you do it, and what customers think of you.
Are your services listed in a way machines can read, or buried in paragraph text? Structured services get matched to searches. Paragraphs don't.
We check whether your service areas are defined in a format that Google and AI tools can parse and match to searcher locations.
Your name, address, and phone number need to match everywhere. We check your GBP, website, and top directories for mismatches.
If search engines can't find your pages, they can't rank them. We check your XML sitemap and make sure key pages are discoverable.
Can a visitor get from your homepage to any service page in two clicks? We check the paths that matter for both humans and search engines.
When AI tools look for pricing info, can they find yours? Accessible pricing builds trust with both customers and algorithms.
Can a customer book or schedule from your website without friction? We test whether your booking link is accessible and functional.
On mobile, calling you should take one tap. We check whether your phone number is clickable and prominent on every page.
From service page to contact form, there should be no dead ends. We walk the full path a customer takes and flag every gap.
We check whether an AI assistant could actually contact you or book a service on a customer's behalf, or if something on your site blocks it.
Whether you want to know where you stand or need someone to fix it, we have a plan for your business.
Know exactly where you stand and what to fix.
We do the work. You get the results.
Keep the momentum after your Sprint.
Download our free guide: AI in 5 Minutes. Learn how Siri, ChatGPT, and Google’s AI decide which businesses to recommend, and 3 things you can check about yours right now.
April 2026
2026-04-05
2026-04-01